Generating Media Coverage for Major, First Time Announcement
Spreading the word about a unique venture capital fund.
One of the most innovative and impactful companies in the world teamed up with a unique pair of venture capitalists to launch the largest fund of its kind in the United States. Today, this fund is operating and seeking to change the way venture capital is done. They are focusing on founders and areas in the country that have been traditionally overlooked due to systemic issues,
The launch of this fund was worthy of media coverage and attention that matched the significance of what they are trying to accomplish. GCM worked with their client to secure a curtain raiser interview with one of the largest business newspapers in the world and conduct outreach to targeted media throughout the country. As a result, GCM and its client produce media coverage that resulted in $1.7 million on advertising value equivalency and a reach of 184 million.