Launching a Sustainability Blog for Global Company
GCM launched and is leading an industry-leading sustainability blog.
A global supply chain company operating in more than a dozen countries needed a way to tell positive, impactful stories surrounding its industry-leading sustainability initiatives. Our challenge was to consolidate the compelling stories from around the world and leverage our internal expertise to create a consistent and unique voice on sustainability.
Today, we continue to oversee the blog’s editorial direction, writing, editing and publishing, ensuring the blog tells a diverse set of stories while maintaining the brand voice and tone. Since its launch, the blog has grown in readership and influence on a quarterly basis and has been the sole source of telling some of the industry’s most important sustainability stories. The blog showcases the client’s capabilities in sustainability, which is of increasing importance to their partners, customers, local municipalities and consumers.