Artificial intelligence is transforming social media. Major networks like LinkedIn, Instagram and Twitter are using AI to optimize the user experience, gain data-driven insights, and automate processes. As a result, social media marketers have a huge opportunity to leverage AI for smarter, more effective campaigns.
The top AI social media management tools use machine learning and natural language processing to streamline your workflow. They can handle tasks like:
The best AI social media software integrates with major networks like Facebook, Instagram, Twitter and LinkedIn. They offer useful features for managing your accounts, creating and curating content, analyzing performance, and engaging your audience.
When evaluating AI tools for social media, here are some of the factors we consider:
When conducting reviews of AI tools for social media, we thoroughly test and evaluate each software option. Here's how we assess the tools:
We sign up for a free trial or demo of the AI software and see how simple it is to get started. We look at how easy it is to connect social media profiles, navigate the interface, and start using key features.
We explore all the functionality and tools offered to determine how well they can automate and optimize your social media marketing. We consider how innovative and useful the features are for managing accounts, creating content, analyzing data and engaging your audience.
We compare the available plans and pricing for the AI software to evaluate how affordable and suitable they are for businesses of different sizes. We assess whether the features and tools offered provide good value at the given price points.
We test out the customer support to see how quickly and helpfully they respond to questions. We also analyze reviews from other users to determine the overall customer experience and satisfaction with the AI tool and company.
By thoroughly testing and evaluating the AI software in this way, we can provide an objective, in-depth analysis of the pros and cons of each tool. Our goal is to give you all the information you need to determine if the software is the right solution for your social media marketing needs.
Here is a quick overview of some of the top AI-powered social media management software options:
Hootsuite is one of the most popular social media management tools, used by over 18 million people worldwide. It offers AI-powered solutions for managing social profiles, creating and optimizing content, monitoring conversations, and analyzing performance. Plans start at $19/month.
Buffer is a simple but powerful social media management tool. It uses AI to suggest the best times to post, analyze your audience, and streamline your workflow. Buffer integrates with major social networks and starts at $15/month.
Sprout Social is an all-in-one social media management solution that uses AI and machine learning. It offers tools for managing social profiles, creating and curating content, monitoring social conversations, analyzing data and optimizing engagement. Pricing starts at $99/month.
AgoraPulse is an AI-powered social media management tool designed for agencies and marketing teams. It provides features for managing multiple social accounts, optimizing content, monitoring conversations, and analyzing data to gain key insights. Plans start at $69/month.
Sendible is an AI-powered social media management platform for agencies. It offers tools for managing social profiles, creating and scheduling content, monitoring conversations, engaging with audiences, and analyzing data. Sendible integrates with major social networks and starts at $29/month.
For full reviews of these and other top AI tools for social media management, check out the rest of this guide.
If you're looking for an AI tool to help repurpose your content across social channels and schedule posts for optimal engagement, we recommend Hootsuite. Some of the key features include:
Content recycling. Hootsuite allows you to recycle your best social media content by re-sharing it on different networks or at a later date. You can automatically recycle content for multiple uses to maximize your efforts.
Conditional posting. Set rules to determine when and where your social media posts will be published. For example, you can schedule a post to go live on Facebook if it receives 5 likes in the first hour, or post to Instagram if a post on Twitter gets 3 retweets.
Post scheduling. Easily schedule social media posts, tweets and more to publish at the best times for maximum visibility and engagement. Hootsuite's AI studies your audience and determines the optimal times to post based on factors like open rates, click-through rates and more.
Social analytics. Gain data-driven insights into your social media marketing with Hootsuite's built-in analytics. See key metrics like impressions, engagements, clicks, shares, mentions and more to optimize your efforts and improve performance over time.
Hootsuite offers a free plan as well as paid plans starting at $19/month. They provide simple but powerful solutions for individuals, businesses, agencies and enterprises. If you're looking for an all-in-one social media management tool with AI-powered content recycling and scheduling, Hootsuite is a great option to consider.
If you manage multiple social media profiles across various networks, you need a tool that can connect them all in one place. For this, we recommend Sprout Social. Some of the key features include:
Integrates all major social networks. Sprout Social works with Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google My Business. You can manage all your social profiles from a single dashboard.
Cross-channel posting. Easily schedule and publish posts across multiple social networks at once. Create a post once and share it on Facebook, Twitter, Instagram and more with just a few clicks.
Comprehensive social media management. In addition to connecting your social profiles, Sprout Social offers a full suite of tools for managing your accounts. You can create and schedule content, engage with your audience, monitor social conversations, analyze performance and more.
Social CRM. Keep track of all your social media contacts, messages, and conversations in one place. Respond to comments and messages efficiently right from the Sprout Social inbox.
Robust analytics. Gain valuable insights into your social media marketing with Sprout Social's analytics. See metrics like reach, impressions, engagements, clicks, mentions, hashtag performance and more to optimize your efforts.
Sprout Social starts at $99/month for their standard plan. They offer solutions for businesses, agencies, franchises and enterprises. If you need an all-in-one tool to manage multiple social media profiles and get deep insights into your marketing performance, Sprout Social is an excellent AI-powered option to consider.
Creating fresh social media content on a regular basis can be challenging. If you're looking for an AI tool to help generate multiple posts from one main idea, we recommend AgoraPulse. Some of the key features include:
Content idea generator. AgoraPulse's AI assistant helps generate new content ideas for your social media posts, tweets, and more. You provide a topic or theme, and the tool suggests multiple ways to create posts around it.
Content variations. Easily turn one content idea into multiple posts for different social networks. AgoraPulse's AI will suggest different variations of the same post for platforms like Facebook, Instagram, Twitter, and LinkedIn based on their unique audiences and formats. </p>
Content scheduling. Schedule your social media posts to publish at the optimal times for maximum visibility and engagement. AgoraPulse studies your audience and determines the best times to post based on factors like open rates, click-through rates, and more.
Social media management. In addition to content creation and scheduling, AgoraPulse offers full social media management functionality. You can manage multiple social profiles, engage with your audience, monitor conversations, analyze performance, and more—all from a single dashboard.
AgoraPulse starts at $69/month for up to 10 social profiles and 5 users. They offer solutions for businesses, agencies, and enterprises. If you're looking for an AI-powered tool to help generate social media content ideas and turn them into multiple posts for all your channels, AgoraPulse is an excellent option to consider.
In conclusion, artificial intelligence is transforming the way brands engage with customers on social media. Major networks are using AI to enhance the user experience, gain data-driven insights, and streamline processes. As a result, social media marketers have an opportunity to leverage AI for smarter, more effective campaigns.
The best AI social media management tools can help you automate content creation, optimize posting schedules, provide analytics, and boost engagement. They use machine learning and natural language processing to understand your audience, suggest content ideas, and determine the best times to post for maximum visibility and clicks.
With AI-powered software, you can manage all your social media profiles in one place, create and schedule posts across multiple networks, gain valuable insights to improve your efforts over time, and ultimately build better connections with your customers. AI is the future of social media marketing, and now is the time for brands to take advantage of all it has to offer.