We help organizations align on their identity, create effective branding strategies, and build strong relationships with their audiences. We do this by combining our decades of experience with the power of artificial intelligence to scale multi-channel marketing campaigns and the impact we have for our clients.
If you asked five people in your organization the question "who is your business?" would their answers be the same?
How about similar?
A brand encompasses more than just a logo; it's an integrated identity that permeates every facet of an organization. It represents the essence of who you are.
We help organizations craft compelling narratives and develop strategic plans that resonate with their audience. Our goal is to equip our clients with the tools and strategies needed to elevate their brand presence, build strong connections, and achieve their core business objectives. We support our clients' communications strategy through a comprehensive range of services, including:
The media industry is under-resourced and cannot keep up with the flurry of pitches they get on a daily basis. For clients, GCM brings a team of specialists to create owned content and compete for share of voice and SEO keywords in their industry. GCM produces and writes content for blogs, newsletters, and other owned and third party channels.
When done correctly, owned content can establish and further a company’s thought leadership position within an industry and tell compelling stories to key audiences without having to rely on third parties. A comprehensive owned content strategy can act as the foundation for communications and marketing campaigns and should include a mix of newsworthy, evergreen, and thought leadership content.
The media industry is under-resourced and cannot keep up with the flurry of pitches they get on a daily basis. For clients, GCM brings a team of specialists to create owned content and compete for share of voice and SEO keywords in their industry. GCM produces and writes content for blogs, newsletters, and other owned and third party channels.
When done correctly, owned content can establish and further a company’s thought leadership position within an industry and tell compelling stories to key audiences without having to rely on third parties. A comprehensive owned content strategy can act as the foundation for communications and marketing campaigns and should include a mix of newsworthy, evergreen, and thought leadership content.
They are strong marketing tools and provide opportunities for multiple pieces of ancillary content on a variety of communications channels. GCM works with clients all over the world to write and design reports, whitepapers and resources guides that establish and promote clients’ brands with key stakeholders.
They are strong marketing tools and provide opportunities for multiple pieces of ancillary content on a variety of communications channels. GCM works with clients all over the world to write and design reports, whitepapers and resources guides that establish and promote clients’ brands with key stakeholders.
Leveraging our extensive expertise in media relations and communications, we deliver a tailored curriculum that focuses on crafting compelling messages, refining delivery techniques, and mastering the navigation of diverse media platforms. Through hands-on exercises that simulate real-world scenarios, organizations gain confidence and adapt their communication style to various contexts. Furthermore, we provide continuous support and coaching to nurture the ongoing growth and success of organizations in delivering impactful messages that deeply resonate with their target audiences.
GCM has successfully conducted these trainings for a diverse range of clients, including a renowned global food manufacturing company, a well-capitalized food tech startup, innovation and technology companies, and many others. Across the board, our clients have consistently reported notable improvements in their abilities to effectively deliver key messages, maintain message consistency, and generate favorable coverage and actions from their target audiences. Our training programs have proven to be instrumental in empowering organizations to enhance their communication capabilities and achieve tangible results in their interactions with the media and stakeholders.
Leveraging our extensive expertise in media relations and communications, we deliver a tailored curriculum that focuses on crafting compelling messages, refining delivery techniques, and mastering the navigation of diverse media platforms. Through hands-on exercises that simulate real-world scenarios, organizations gain confidence and adapt their communication style to various contexts. Furthermore, we provide continuous support and coaching to nurture the ongoing growth and success of organizations in delivering impactful messages that deeply resonate with their target audiences.
GCM has successfully conducted these trainings for a diverse range of clients, including a renowned global food manufacturing company, a well-capitalized food tech startup, innovation and technology companies, and many others. Across the board, our clients have consistently reported notable improvements in their abilities to effectively deliver key messages, maintain message consistency, and generate favorable coverage and actions from their target audiences. Our training programs have proven to be instrumental in empowering organizations to enhance their communication capabilities and achieve tangible results in their interactions with the media and stakeholders.
We provide valuable insights and actionable recommendations on what is working well and areas that require improvement. Going beyond mere analysis, we craft a customized social media package tailored to the specific needs of each organization. This package includes innovative campaign ideas, designed templates, and compelling example content.
With our expert guidance and training, organizations gain a profound understanding and are equipped on how to expand their reach, enhance engagement, and truly make a substantial impact on social media, all in pursuit of achieving their core business objectives.
At GCM, we understand that a clear understanding of your business's identity is the key to unlocking its true potential. It's not just about what you do, but who you are and what you stand for. This knowledge holds the power to address every marketing communications challenge you encounter.
In today's fiercely competitive market, it's crucial to stand out from the crowd. That's why we emphasize the significance of effectively communicating your organization's unique identity as its ultimate differentiator. We firmly believe that people first connect with who an organization is, not what they do.
To help organizations establish that powerful connection, we offer the transformative Who Is Your Business? workshop.
Our workshop is designed to guide organizations in identifying and conveying the very essence of their being. We delve deep into uncovering their authentic identity, enabling them to forge genuine emotional connections with their audience. This workshop provides a solid foundation for organizations to authentically engage with their audience on an emotional level.
By conducting surveys and gathering insights from a diverse range of individuals within an organization, we dive deeper into an organization’s identity characteristics and values. From the workshop, we produce clear, concise language to communicate who an organization is and what it does effectively. Whether starting out or launching a new campaign, our tailored workshop gives organizations a deeper understanding of their identity, helping them effectively communicate to their target audiences.
GCM assisted a major, national, historic nonprofit organization in the environment and mental health space in aligning its internal stakeholders on its organizational identity. Through the Who Is Your Business? workshop, GCM conducted surveys and distilled data to define the organization’s identity, resulting in cohesive messaging for internal and external communication. The workshop's success was evident in the establishment of an alignment score, tracking progress, and ensuring shared goals
It shapes their appearance, evokes emotions, captures their voice, and even leaves a lasting impression on the senses. It's the essence of what people say about them when they’re not in the room.
In today's competitive landscape, a strong visual brand identity serves as the crucial first impression for many organizations, and it continues to embody their essence as they interact with the world.
That's why we proudly offer the transformative What Does Your Business Look Like? process that equips organizations with the tools to craft and elevate a cohesive and impactful visual brand that authentically captures their identity.
What Does Your Brand Look Like? includes the following deliverables:
We'll work with you to design a logo that represents the essence of your identity and emotionally resonates with your target audience.
We'll create a brand guide that outlines your organization's visual identity, including color palette, typography, imagery, and tone of voice. This guide will ensure that your brand is consistently represented across all touchpoints.
We'll design a PowerPoint template that aligns with your brand identity and effectively communicates your message to your audience.
We'll create social media templates that align with your brand identity and help you stand out on social media.
We can design and develop a website that reflects your brand identity and meets your specific needs.
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A pioneering cultivated meat company was looking to boost SEO performance on key topics and tell meaningful stories about the company and its innovations. Our goal has been to amplify their message, driving their strategic goals forward. To achieve this, we create and edit a number of engaging blog articles each month.
Our focus lies in capturing their distinctive tone and voice, co-creating the content strategy, developing an editorial direction, and curating relevant sources that seamlessly integrate with their overall brand narrative. We also enhance the articles' SEO and readability through the inclusion of keywords, visual elements, and design support. Going beyond content creation, we establish an efficient editorial process by conducting monthly editorial calls to gather insights from their team leads and optimize future content based on past performance.
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GCM launched a major research project for one of our global clients. In partnership with them, we created, executed, and designed the 2021 “The State of Entrepreneurship in the U.S.” and created, executed, designed, and coded the 2022 “The State of Entrepreneurship in the US”. These reports generated high level media coverage and drove new business leads for the client.
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GCM also produced the 2020-2021 OSI Global Sustainability Report and 2021-2022 OSI Global Sustainability Report. We worked with our client to conduct internal interviews around the world, write the content, work in edits, and design the final report.
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A local restaurant had specific goals in mind, which included expanding their lunch crowd, establishing themselves as a top-tier date night destination with an exceptional wine list and menu, and fostering stronger connections with a younger date night audience.
Our challenge was to develop a social media strategy that could be easily implemented by their in-house team. To address their needs, we developed a package which included a six-month campaign plan, designed templates, content calendars, and social copy, all aimed at aligning communication activities with strategic goals and ensuring consistency in messaging. We also supported them with updated branding elements. Through our collaboration, the restaurant was able to achieve their goals and strengthen their brand presence in the local market.
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Social Media Audit & Starter Package
For organizations facing challenges in making a significant impact or unsure of the effectiveness of their efforts, our team conducts a thorough analysis of their social media channels.
We provide valuable insights and actionable recommendations on what is working well and areas that require improvement. Going beyond mere analysis, we craft a customized social media package tailored to the specific needs of each organization. This package includes innovative campaign ideas, designed templates, and compelling example content.
With our expert guidance and training, organizations gain a profound understanding and are equipped on how to expand their reach, enhance engagement, and truly make a substantial impact on social media, all in pursuit of achieving their core business objectives.